Press releases

In this section you find press releases of the European Association of Communication Directors.

European Communication Monitor 2016 launched

Where is the European communication profession heading next? A survey investigates communication trends across Europe.

Brussels, March 1, 2016 - The European Association of Communication Directors (EACD) has launched its annual poll on the status and future of strategic communication. Communication professionals across Europe are invited to participate in the survey, which is available at until the end of March.

The European Communication Monitor is led by professors from renowned universities within the framework of the European Public Relations Education and Research Association (EUPRERA) together with the European Association of Communication Directors (EACD), supported by Prime Research International, a global leader in strategic communication research.

The European Communication Monitor, now in its tenth year, addresses highly debated topics such as the challenges of big data for communicators and the relevance of algorithms and automated PR. Moreover, the survey focuses on stakeholder engagement, new ways to support top management and other staff, the role of social media influencers as well as social media skills and management competencies. It will identify characteristics of excellent communication departments and explore commonalities and differences across Europe. Country-to-country comparisons and benchmarks of different types of organisations (private and joint-stock companies, non-profit, governmental, agencies, etc.) will make the results relevant for everybody in the field.

Participants will be able to answer these and many other topics and share their experiences to build a concise picture of the growing discipline. Every participant will receive a full report of the results and be entered in a prize draw for five stylish Alcatel Onetouch Watches - compatible with Apple and Android smartphones.

With more than 2,250 participants from 41 countries in the 2015 edition, the annual European Communication Monitor is the largest empirical survey in communication management and public relations worldwide. The study is undertaken for scientific purposes. Participants will remain anonymous. Results will first be presented at the European Communications Summit in Brussels on July 7, 2016 and then at conferences worldwide.



Dr. Herbert Heitmann, President

European Association of Communication Directors

37, Square de Meeûs, B-1000 Brussels, Belgium

Tel +32 (0)2 219 22 90



Prof. Dr. Ansgar Zerfass, Lead researcher

University of Leipzig

Burgstrasse 21, D-04109 Leipzig, Germany

Tel +49-341-97-35040


About EACD

The European Association of Communication Directors (EACD) is the leading network for communication professionals from all fields across Europe with over 2,000 members. The non-partisan association lobbies for the profession, establishes common quality standards and promotes the advancement of professional qualification by organising events and providing services and publications.


The European Public Relations Education and Research Association (EUPRERA) is an autonomous organisation with nearly 500 members from 40 countries interested in advancing academic research and knowledge in strategic communication. Several cross-national and comparative research and education projects are organised by affiliated universities. In order to spread new methodologies and research results, EUPRERA organises a highly regarded Annual Congress each autumn in collaboration with a selected university or college in Europe.

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