After ten years of the annual European Communication Monitor (ECM), a new book has been published based on these insights from professional communicators.

Communication Excellence – How to develop, manage and lead exceptional communication draws data from the largest global study of public relations and strategic communication practice, which now also encompasses the Latin America and Asia-Pacific regions. 

The authors, European communication researchers Ralph Tench, Dejan Verčič, Ansgar Zerfass, Angeles Moreno and Piet Verhoeven, outline nine commandments that define communication excellence.

The excellence thesis in the book breaks down high performance communication into three levels: the organisation, the department and the individual. Each of these levels in the framework has a dedicated chapter – or commandment – with three commandments for each level of the framework.

In reviewing the book, Dr. Herbert Heitmann, President, European Association of Communication Directors (EACD), said:

Strategic communication has and continues to see its place strengthening in the eyes of CEOs, boards and top management. That is why this book on communication excellence is so valuable: it helps to understand and interpret how communications can help to contribute to organisational success, and how communication departments and professionals can leverage this potential to a full extent.”

Communication Excellence – How to develop, manage and lead exceptional communication has been published by Palgrave Macmillan in London.


The EACD is a co-cordinator of the European Communication Monitor.