Read our recap of the first day of the European Communication Summit here.

With memories of dancing the night away at the inaugural European Communicators’ Night probably a little hazy, the participants of the 11th European Communication Summit made the journey from their respective hotels to the Square Meeting Centre for another day of discussion and exchange on collaboration and communication.

Trust in technology

The task of kick-starting the minds of 700 plus communicators fell to Marcus East, executive vice president of product and technology / chief technology officer for National Geographic. His keynote presentation pinpointed the effect of technology on our collaborations and the direction this is taking our work and business more generally.

 

Breaking out

With brains fully engaged, ECS participants split from the Gold Hall to check out what was on offer at the various morning breakout sessions.

Kate Kahle, head of editorial content development at CERN, revealed how findings from a scientific study into how people reacted to CERN social media shaped the organisation’s content strategy.

When you want to make science fun. Oh yeah! That's possible @CERN's @katekahle #ecs17 pic.twitter.com/YOpW8j7oMN

Bernard Kuiten, head of external relations at the World Trade Organization, shared his learnings on how to react to the current debate on trade and effectively engage with civil society and the media.

Angelo Vermeulen, crew commander at NASA, took audience thinking way beyond the box and out of this world by answering the question: What can you learn from collaborating on Mars?

Dominic Redfearn, global brand and communications director at Diageo, outlined his company’s brand strategy, which is built on collaboration between the communication and marketing departments. He wrote on this subject in the latest issue of Communication Director. Tom Armitage, regional CGA director Europe for Mondelēz International, drew on his work at the company to explain how implementing a “newsroom” approach can produce outstanding communication results.

Caroline Sapriel, managing director at CS&A, took her audience through how communicators can effectively engage stakeholders during a crisis. Caroline looks at the idea of stakeholder mapping as part of crisis management in the most recent issue of Communication Director.

The home stretch

Following lunch, the breakout sessions continued to serve up treats, with plenty of case studies, statistics and ideas for hungry communicators to feast upon.

Nina Eklund, head of employee communications and engagement at Tieto, spoke on building a new communications strategy with collaboration at its core and how this translated into greater strategic alignment, trust in the future and confidence in leadership at Tieto.

David Michael Watson, head of campaigns in the Prime Minister’s Office for the UK Government, revealed the development of a new model for communication practice, OASIS: objectives, audience/insight, strategy/ideas, implementation and scoring/evaluation.

Lisa Atherfold, director of communications for EMEAR at Cisco, explained Cisco’s strategy for connecting their employees with each other to drive engagement and collaboration.

Yussi Pick, an online campaigner with the Hillary Clinton Campaign Headquarters, provided an insight into the digital campaigning strategy from the Clinton presidential run and why a startup mindset was so useful.

But not least

The final session of ECS 2017 allowed the media to have their say. To discuss what recent developments in politics mean for both business and society the roundtable gathered together: Caroline Sinders, Open Lab fellow at BuzzFeed/Eyebeam; Kate Russell, tech reporter for the BBC; and Till Hoppe, EU Correspondent for Handelsblatt.