The EACD is delighted to announce Nanne Bos, Head of Global Brand Management at ING, as a new EACD ambassador joining the regional coordination team of the Netherlands.


He will support us in strengthening our Dutch network and shape the communications profession together with our regional members by assessing relevant trends and developments. We are looking forward to working with Nanne and warmly welcome him to the EACD ambassadors team.

Nanne Bos works at ING Group in Amsterdam where he leads the Global Branding Management department. In this role, Nanne is responsible for defining and executing the global branding strategy and the growth of the ING Brand which stretches across 40 countries. Immediately prior to this role Nanne was member of the board of ING Insurance Benelux and responsible for the brand and reputation for the insurance activities in the Benelux. Nanne has over 15 years of experience in various companies in media and technology including positions with Siemens, CMG and Atos Worldline. Nanne obtained his BA in Finance and Marketing from the European University and his MA from the University of Exeter and currently studying for an Executive Master degree in Change Management at INSEAD. In addition to his role at ING, Nanne is a member of the Supervisory Board of the International Brand and Reputation Community, INBREC.

Our regional leads represent the EACD in the different European countries and therefore provide local contact links in our wide-spanning network. By addressing and discussing the communications profession not only in a pan-European but also a regionally-specific context, the EACD aims to provide its members with topics specifically relevant to the respective region. Get in touch with Nanne and Hans and email us at