Following inspiring live pitches and voting at the 2017 European Communication Summit in Brussels, we are happy to announce the winners of the European Communication Award 2017.
For the very first time the nominees for the Eurpean Communication Award (ECA) in all three categories - Communications Team of the Year: Company and Non-Profit Organisation as well as the Young Communicator of the Year - were asked to pitch their outstanding projects in front of some 600 communications professionals. In a thrilling live voting after each category the audience voted for the winner of the 2017 ECA.
COMMUNICATIONS TEAM OF THE YEAR: COMPANY
Shell Netherlands - Full speed ahead! Accelerating the Energy Transition in The Netherlands
Shell NL developed a bold strategy focused on shared purpose: The acceleration of the energy transition to meet climate goals and boost economic opportunities for NL. Shell revamped all its channels and worked with 80 societal partners to realise this purpose. It initiated an unexpected Energy Transition Coalition and launched a successful program to promote science education and entrepreneurship.
COMMUNICATIONS TEAM OF THE YEAR: NON-PROFIT ORGANISATION
International Charity Fund Tabletochki - Access to Intensive Care Units
(Tabletochki represented the various partners that were involved in the campaign. The award honors the entire team behind this beautiful campaign)
“Access to Intensive Care Units” has drawn the attention of Ukrainian society to the lack of access to intensive care in hospitals all over the country and raised the awareness of Ukrainian citizens about their rights. Now Ukrainian intensive care units are open and friendly for visitors, and free access is ensured at the legislative level.
YOUNG COMMUNICATOR OF THE YEAR
Anisa Missaghi, Corporate Communications Lead - UK & Ireland at pladis (formally United Biscuits)
- How United Biscuits’ Carlisle factory overcame the devastation of Storm Desmond and ended the biscuit crisis -
Anisa's crisis management created reactive and proactive communications globally for media and employees following flooding at the factory which produces the nation's favourite biscuits. When production resumed, Anisa and her team harnessed media interest to announce ‘Biscuits are Back’ with live broadcast exclusives with ITV and BBC and press engagement driving further coverage including 28 radio interviews with Manufacturing Director.
Congratulations to our winners on three outstanding campaigns. The full shortlist is available here.
By awarding outstanding public relations and communication strategies and projects conducted by communications teams and young communicators, the EACD aims to attract, inspire and engage current and future communication leaders to drive excellence in our profession. With their work, our awarded teams and young professionals promote relevant standards and advance communication profession.
Press contact: Rachel Proctor, firstname.lastname@example.org