The European Communications Monitor is an international research initiative conducted by the European Public Relations Education and Research Association (EUPRERA), in partnership with EACD.
The study is conducted with the aim to stimulate and promote the knowledge and practice of communication management in Europe. The study monitors trends in communication management and analyses impacts of global dynamics and media occurrences on communication departments and agencies. Moreover, it identifies major strategic issues, fields of practice and instruments. Specific topics, such as indicators of excellence and power, effects of social media, leadership styles, job satisfaction or salaries, are discussed in detail. Means of empirical social research methods and statistical computation are used to analyse the mass amount of data collected.